MM 3603 - Jonah Rathburn

  In the digital age streaming dominates a good majority of household devices across the U.S. and the entire world. One thing that has remained constant from cable, to satellite, to streaming services is the use of abundant advertisement. The way in which the advertisements make their way into our home has evolved. Hulu is one of the biggest names in streaming and has a plethora of various adverts. Hulu has become increasingly popular in the last few years and many faithful cable customers are ditching their expensive bundles for the more affordable Hulu. How are they winning people over?   28.5 billion people use Hulu and 2.7 users have the Hulu package which includes live TV. Hulu uses their financial heft to place ads in premium slots. One example is their host of Superbowl ads  . Featuring various celebrities such as Will Arnett the comical advertisements show that Hulu has more to offer than some other streaming services, they also offer...

  In today's market it's difficult to find a product that can meet the the high demands of customers when it comes to entertainment. Many devices such as Roku and Firestick have attempted to compile the majority of streaming services with light gaming aspects. As someone who was born in 1999 video game culture has been in full swing since I was old enough to hold a controller and it's only growing. Everyone has a preference when it comes to consoles and mine just happens to be the Xbox One .   Allow me to explain the intersection between streaming an gaming on the Xbox One. As someone who consumes obscene amounts of content I like to have multiple sources. I enjoy movies, television, and video games. Coincidentally the Xbox One can cover these bases almost completely. They have a hefty library of options for each. And at a price tag of still just under $200 dollars brand new out of the box (1TB Xbox One S) from Walmart it needs a massive amount of versatility to justif...

  When it comes to television, and now streaming, there is always a set of genres that seem to be produced. If companies tap the proper niche then the cash flows freely and views go through the roof. While a good show will likely always garner somewhat of an audience there is competition around every corner.     In Demand Genres   Let's talk genres. The biggest seller is usually drama, this makes sense due to the number of hours adults over the age of about 25 watch TV, they crave a hearty story with emotional stakes. Action, Sci-fi, fantasy, and horror are also big sellers in the current market. If we take a look back there have been network slam dunks in all of these categories within the last 20 years, what I consider to be the modern age of television. Grey's Anatomy has been running since 2005 and still garnered 5.73 million+ viewers at it's season low in 2019. It has been firmly in a top 5 seat in the Drama/Romance category for years, it get...